With a career spanning a variety of sectors, a PhD in global Cloud-based technologies and a reputation as a leading expert in information systems, William Lorchirachoonkul is one of the real estate industry's most highly credentialed professionals. Over the last 20 years, William has held strategic leadership positions in blue-chip listed companies, created a successful transport logistics company (along with Bekdon Richards Director, Evan Lykourinos) and consulted at the highest level of business.
"In my capacity as Bekdon Richard's Information Technology Director I have a unique opportunity to bring about change in the industry and drive real results for our clients," says William. Rather than work with the standard industry-preferred systems, Bekdon Richards operates within a tailor-made information technology environment that brings together all the elements of the business as one cohesive whole. "All our open-for-inspection, advertising, sales, property management and finance systems are designed to work seamlessly together". says William. "This means our clients receive consistent and immediate communication on everything - from marketing plans, to open-for-inspections, to post-sale follow-up."
In line with Bekdon Richards' ethos of accountability and transparency, William is developing systems that enable clients to hear and be heard across all new media platforms.
"In a fast-moving global marketplace, one of our aims is to make our world a little smaller," says William. "At Bekdon Richards, specialist staff take our properties directly to the Asian market. So it's vital we have the technology to support them. If that means intuitively responding to a text in Mandarin or managing communications over multiple time-zones we will have the systems in place."
"A cohesive approach to information management is equally important at home too" says William. "Information is power for vendors and agents alike, yet there is no synergy between key marketing sites. Data is compiled and reported manually with little immediacy. Our systems will harness data from different platforms on a minute-by-minute basis - allowing real time tracking of advertising portals and individual campaigns. This is how we empower our vendors."
Supporting Bekdon Richards' guiding principles of transparency and accountability is William's first priority. "We have a strategic imperative to always improve how we do things, so that our clients always benefit," says William. "First and foremost, we aim to create better and more efficient client access, more meaningful reporting, and ultimately, faster and more accurate matches between our vendors and buyers, and our landlords and tenants," Real information, appropriate expectations and absolute diligence in accounting for the effectiveness of every dollar, that's what real estate in the 21st Century must look like ...and that's what sets Bekdon Richards apart.