One half of the Bekdon Richards name, Paul Richards has real estate in his blood and success in his sights. Instilled with a passion for property at an early age when he joined his father on his auction rounds as a property specialist with State Trustees, Paul moved into studying real estate straight from school…and then into an award-winning career with one of Victoria’s largest multi-franchise brands. A fully fledged agent by the age of 23, Paul was appointed an Associate by the age of 25, going onto become the Number 1 Salesperson in his branch for the next four years. So it was no surprise that before he turned 30, this fast-paced agent founded Bekdon Richards. Known for his laid-back approach and sociable manner, Paul’s simple approach to building his business has held true since the early days. He believes in looking after clients with the respect they deserve and providing them with the accountability they expect. “Transparency in all things is at the heart of the Bekdon Richards culture,” says Paul. “That means not just letting you know how many people have visited your property. It means providing detailed feedback from potential buyers, it means listening to clients’ needs and expectations, and it means ensuring a strategic marketing, sales and negotiating approach is communicated at every stage of the selling process.” “One of the most important aspects of our transparent approach is the manpower we put behind each individual sale. When vendors choose me to manage the sale of their property that’s exactly what they get …not an assistant, not another one of the agents on the team,” says Paul. “As a Director, my first priority is our clients – they are what makes our business. When you choose me, you get me – at every open-for-inspection, on the phone to every potential buyer…and at every stage of the negotiation.” With a wife who has also worked in the property industry, the Richards’ household is definitely property-focused …although Paul says the addition of two young sons and a daughter to the mix keeps the focus on real life, as much as real estate. A keen golfer, a committed Essendon supporter and a fifth generation MCC member, Paul’s life is very full…although never too full to fit in a game at the MCG with his dad.