A Civil Engineering graduate with 20 years’ experience marketing IT infrastructure to small and medium business, John Ke is a uniquely qualified agent with a refined appreciation for architecture, a strategic view of marketing, and a strong awareness of the importance of systems and technology. With a business approach formed in the world of Information Technology, it’s no surprise that John brings a methodical and highly-organised approach to all his sales. “We recognise that people don’t buy for logical reasons. They buy for emotional reasons”, he says. “But that doesn’t mean we shouldn’t be logical in our marketing and negotiation. I find that like most business transactions, real estate sales require a deep understanding of the client’s requirements. Once you have a clear understanding of the situation, a tailored solution can then be created…and an above expectation result achieved. My approach is strongly aligned with Bekdon Richards’ systematised approach; using the company’s cohesive systems to provide clients with real-time marketing feedback and quantifiable data for highly accountable decision-making.” But John’s skills go beyond fully-utilising Bekdon Richards’ technological expertise. A resident of Australia for over 25 years and fluent in Mandarin and Hokkein, John’s ability to communicate and network knows no borders – cutting through cultural and linguistic differences so that his clients’ properties can be globally marketed in a level playing-field. “As a member of the Chinese community at home and abroad, I am strongly positioned to explore every opportunity for my clients’ properties,” he says. “It’s very rewarding to match buyers from different backgrounds with local vendors and vice-versa. Vendors who are not clearly and astutely communicating to Asian buyers are doing themselves a disservice. It takes more than just understanding the language, tapping into the networks and understanding the demands of the market are vital to achieve the best possible result.” A true local for most of his life, John has invested in local real estate, renovated local properties and educated his children at local schools. With local knowledge and global understanding, John’s vendors get the best of both worlds … an expert local agent with an international reach.